The Practice Media Pitch was for an assignment in my PRL 214: Writing for PR: Media and Messaging class at Syracuse University. For this assignment, we wrote a media pitch related to our chosen company. Within this assignment, we had to find five potential media contacts to reach out to.
Media Contact List:
1. Randi Mann. Shopping Essentials Editor at National Post. 416-383-2300. rmann@postmedia.com.
2. Alicia Rancilio. Producer and Writer at Associated Press. 212-621-7248. arancilio@ap.org.
3. Thobile Mazibuko. Multimedia Journalist at Independent Online. +27 11-633-9111. thobile.mazibuko@inl.co.za.
4. Shreya Kachroo. Copy Writer at Times Now News. +91 22-2493-1341. shreya.kachroo@timesgroup.com.
5. Jasmine Williams. Staff Writer at Brit + Co. 415-967-1583. jasmine@brit.com.
Media Pitch:
To: arancilio@ap.org
Subject: From sneakers to sustainability: Nike’s 54th anniversary comes with a step toward a greener future
Dear Alicia Rancilio,
I admire your work related to sustainable fashion and have been following your coverage for quite some time.
I particularly enjoyed your article on E! Entertainment’s new sustainable fashion show. I am excited to share information with you about Nike’s new eco-friendly shoes released in honor of the company’s upcoming anniversary.
Nike is commemorating its 54th anniversary by launching a new line of eco-friendly shoes, reflecting a shift toward sustainability in the fashion industry. The shoes, called EcoStrides, come from a partnership with Nike’s sustainability program, Nike Grind and are made with fully recycled materials. This innovative release underscores the brand's commitment to environmental conservation efforts. The collection not only celebrates Nike's milestone but also addresses consumer desires for more sustainable products. I believe that your readers would be interested in this intersection of fashion, innovation and environmental responsibility.
If you are interested, I would love to set up a time for you to meet virtually with Noel Kinder, Nike’s chief sustainability officer, between 9 a.m and 5 p.m PST any day next week.
Best,
Katherine Beltrami
PR Team
Nike
