To: reporter@company.com
Subject: Introducing Dr Pepper’s New Drink: Sparkling Water
April 23, 2024
FOR IMMEDIATE RELEASE
Dr Pepper Debuts New Drink: Sparkling Water
PLANO, Texas, April 23, 2024 -- Who’s ready for Dr Pepper’s next exciting beverage venture? Today, the company has announced a tantalizing new refreshment: Dr Pepper Sparkling Water, a delightful combination of the iconic Dr Pepper flavor profile with the refreshing impact of sparkling water.
As consumers seek healthier beverage options, Dr Pepper emerges with a perfect solution that does not compromise on the integrity of taste. Bursting with the same bold and distinctive flavors, Dr Pepper Sparkling Water provides the perfect indulgence while remaining healthy. The product boasts zero calories and zero sweeteners with few artificial flavors. The beverage is available in stores nationwide starting today and internationally within the month.
Dr. Pepper Sparkling water is offered in two options: a multipack with eight cans as well as single cans for individual purchase. Consumers can expect to find cases and cans in grocery stores, convenience stores and through several online retailers.
Dr Pepper Sparkling Water can be enjoyed on its own or as a mixer in cocktails and mocktails, offering versatility for various occasions.
“We are so happy to introduce Dr Pepper Sparkling Water to our loyal customer base and sparkling water lovers alike,” said Robert Gamgort, chairman and chief executive officer at Dr Pepper. “Our goal was to provide a hydrating beverage option while capturing the essence of what makes Dr Pepper unique. With Dr Pepper Sparkling Water, consumers can enjoy the familiar taste of Dr Pepper in an airy, more refreshing form.”
Celebrate the newest addition to the Dr Pepper family by sharing your excitement online using the hashtag #DrPepperSparklingWater. For more information visit https://www.drpepper.com/s/.
Originally created in Waco, Texas, the drink's unique flavor was a hit when it was first sold in 1885. Dr Pepper was then introduced to millions of visitors at the 1904 St. Louis World's Fair, where it was an instant success. Following this debut, Dr Pepper grew to be one of America's biggest refreshment treats. Still one of the world's favorite soft drinks, Dr Pepper has always remained original, showing its appreciation and commitment to diversity by sponsoring multicultural programs. In 2008, Dr Pepper Snapple Group, Inc., the parent company of Dr Pepper and Dr Pepper/Seven Up, Inc., was established. It remains one of North America's leading refreshment beverage companies, manufacturing, bottling and distributing more than 50 brands of carbonated soft drinks, juices, teas, mixers, waters and other premium beverages.
###
